Experiments

Aktify supports running experiments on up to four variants at a time (A/B/C/D testing). Variants can differ in outreach cadence and wording, AI agent specs and details, and/or use of unscheduled dials.

If an experiment is currently running in the selected campaign — or has previously run — its results will be shown on the Experiments page. The page displays:

• The names of the variants
• A chart comparing variant performance
• A metrics table, with the highest-performing variant's stats highlighted for each metric

To start, edit, or end an experiment, contact the NLU team at nlu@aktify.com.